Sofitel Brisbane Central has embarked on an exciting new initiative in order to capture a new market segment by becoming an accredited hotel provider for the Chinese market. The hotel has started to implement a number of initiatives throughout the hotel to attract this niche clientele.
General manager Tony Chisholm’s experience with the Asian and Chinese market has assisted in implementing the concept, especially when it comes to the staff cultural awareness and training.  Sofitel Brisbane Central has added Chinese inspired food stations at Thyme2 Breakfast, and Chinese newspapers are printed daily and available to guests via various outlets. Special Chinese inspired amenities have also been introduced and the in-room compendium is now supplied in a Chinese version.